6 Effective Email Strategies to Boost Sales

Sales Enablement
5 min read

When was the last time you bought something online? It probably wasn't that long ago. The competition in the online sales market is very high, and only the best of the best can achieve profitable results.

If you want to increase sales, you have to develop a strategy and implement it in your marketing. Emails can be an effective tool.

This article will share six proven email strategies to increase your sales.

Let's go!

1. Use the Memorable Detail

Users receive hundreds,  if not thousands, of emails a day. Make them want to open your email. It pays to stand out. Think about what you can use to be original. It can be anything! Write an interesting fact, a prediction for the day, a quote, or an image. These elements will help you stand out and make your customer memorable.

Why do you need to stand out? You may think it doesn't affect sales, but it’s a long-lasting strategy. If you draw the user's attention to your newsletters, they will remember your product. The next time they need   your service or product, your company will be the first one  to come to mind. Yes, thanks to your emails!

2. Be Useful and Add Value

Be helpful, and customers will appreciate it. Share free templates, e-books, and guides. Offer a free consultation or promo code to use your service.

Remember that you're not just selling a product. You're selling a solution to a customer's problem. Show that your emails are helpful. Voilà! You got a new customer with minimal effort! Customers will see the quality of your work and want to use your product.

Besides, you know about the magic of the word “free.” Give your customers free value, and they're sure to remember you.

3. Re-engage with Inactive Customers

What about getting sales from customers who haven't bought from you in a while or haven't bought? Such a strategy can reactivate an inactive audience and turn a passive user into a customer.

There's no secret here. Send an email with a promo code or discount to draw attention to your product. It's a valid strategy that will help get sales from a “warm” audience. These people subscribed to your email but might not curenctly be interacting with your product. You just need to push them slightly to make a purchase. As we noted above, something free can be a great way to do that.

Want more quality sales training insights?

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

4. Send Mobile-Friendly Letters

Mobile optimization is an essential process for increasing your sales. Most users use a smartphone to read emails. If you make sure they can actually read your email on their phone screen, they'll be more receptive to your emails.

Check that the content displays correctly on mobile devices. Is your font size large enough? Is the CTA button visible? Is a large amount of text distracting from the primary purpose of the email?

You have to make sure people can read  your email before you even worry what to write. Business owners often overlook this point. You can get ahead of your competitors by optimizing your email for mobile devices. These are simple steps to increase your email and sales.

5. Ask Customers for Feedback

Customers love it when businesses are interested in their opinions. Another helpful strategy to increase sales is to ask for feedback. To best understand your customers' issues, perspectives, and demands, you must ask for their feedback. Ask about how the purchase went. Ask about what else the user needs that your company could provide.

This approach not only increases sales, but it also helps you find out the additional pain points  buyers are dealing with. Once you know what your customers require, you can meet that need! This kind of request for feedback is your communication with your target audience. You can get better at it! You are essentially getting free feedback on your work.

Read also

5 min read
6 Effective Email Strategies to Boost Sales

6. Test & Analyze

In the email marketing, like with many other things, you need to experiment and analyze the results to figure out what works. Perhaps if readers don't open your emails for a long time, they don't like the subject line? If users don't click on the links, testing other CTAs and anchor text might be worth testing. Or maybe your emails just aren't coming at the right time of day.

Test your emails on different audience segments to figure out which strategies work well for your product and which don’t. Only by analyzing your actions can you focus on techniques that work. You don't want to dwell on mistakes for long. Keep testing new approaches to increase your email sales.


A good strategy is one that works. You might have tested many approaches before finding the perfect plan. Brust us: the result will be worth the wait. Email is an effective tool to increase sales. With minimal cost and effort and a bit of know-how, you can get great results. Still, it's worth remembering that email marketing is only part of your promotion.

Integrate these six tips to unlock maximum results, and may the force of sales be with you!

Related articles

Zahra Jivá: Why Is Sales Team Training So Important?

Zahra Jivá, Director of Global Strategy at Pipedrive, talks to Gradual`s CMO Dmitry about her path in sales and the importance of training salespeople.


Sales Training Gamification: Do You Wanna Play a Game

Learn what gamification is in sales and the best way to implement it in your training. Here are some tips to increase sales reps' participation.

Sales Enablement
5 min read

6 Effective Email Strategies to Boost Sales

It’s no secret: email strategies generate revenue. Learn how to increase your sales with these six effective email strategies.